A data-centric SME developing bespoke transport solutions. |

rethinktransport is a UK-based innovation SME dedicated to rethinking traditional transport systems and accelerating the shift toward future mobility. We deliver strategic, data-driven solutions that support smarter, safer, and more sustainable mobility across Europe and the UK.

What We Offer

Our Services

four pillars.

one partner you can build with.

Four focused capabilities, integrated solutions, and a delivery partner ready to plug into your project.

Advanced data analytics

AI, machine learning and forecasting that turn raw mobility data into decision-grade insight.

Multi-criteria analysis framework

Transparent evaluation of transport policies and interventions that holds up to scrutiny.

Geospatial analysis

Real-world mobility data mapped at road, neighbourhood and city scale to guide where to act.

Digital Twin & scenario testing

Trial policies in a digital environment, with dashboards stakeholders can interrogate and trust.

FOCUS AREAS -> MOBILITY
Shaping the future of mobility

Global population growth, urbanisation and climate change are making us rethink mobility. Transportation has to be environmentally friendly and safe, while allowing people to mix and match the most convenient means of transportation at any time.

Together, decarbonisation and digitalisation will prove to be the best solution to transforming the increasing amount of worldwide traffic and making mobility a contribution to a net zero economy.

We have the data-centric excellence, the innovative power and the team spirit to break new ground and help deliver seamless mobility experience which our customers, business partners, and authorities drive.

WHAT WE DO
Our Expertise Areas
HOW WE DO
Research & Innovation

We actively explore breakthrough and complementary technologies to stay ahead of the mobility innovation landscape. Our research-driven approach is strengthened through our work across major programmes such as Horizon Europe, EIT Urban Mobility, and Innovate UK, where we help shape next‑generation solutions through pilots, living labs, and large-scale collaborative projects. By staying closely connected to scientific and technical progress, we integrate emerging discoveries directly into our work — enabling us to deliver industry-leading innovations and support our partners in building resilient, future-ready mobility systems.

WHAT WE HAVE
Our Tools

Individual-level travel decisions and behavioural simulation.

Living network replica for testing policy and pricing scenarios.

Predictive crash-risk scoring at road, neighbourhood and city scale.

Transparent multi-criteria scoring with stakeholder-set weights.

Isochrone access scoring for jobs, schools, health and green space.

Whole-system CO2e from manufacturing through end-of-life.

WHAT WE SHARE
Latest Posts, Projects & Calls